Samsung Electronics

Founder - Lee Byung Chull

Headquarters - Samsung Town, Seoul South Korea

Origin

Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as televisions, calculators, refrigerators and washers.

In 1988, the company merged with Samsung Semiconductor & Communications.

Milestones

ØIn 2005, Samsung surpassed Sony for the first time to become the world's   largest and most popular consumer electronics brand

Ø In 2007, Samsung Electronics handset division overtook Motorola, making it the world's second-largest mobile phone maker

ØIn 2007, Brand Finance ranked SAMSUNG as the number 1 global brand in electronics.

ØIn 2009, Samsung overtook Siemens and Hewlett-Packard to take the No.1 spot as the world’s largest technology company.

ØIn the first quarter of 2012, the company became the highest-selling mobile phone company when it surpassed Nokia and also took pole position in smartphones with "brisk sales" of its Galaxy SII smartphone

Vision 2020

Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.“

This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: "New Technology," "Innovative Products," and "Creative Solutions." -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: "Creativity," "Partnership," and "Talent."

Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

Products

The company manufactures products in a number of categories:

• Television (LCD, LED, Plasma etc)
• Semiconductor
• Mobile Phones
• Home Appliances
• Digital Camera

Market Share

Financial Performance 2011

GLOBAL FORTUNE 500 RANK

Observations

Strengths

• Robust topline growth.
• Strong market position.
• Diversified business portfolio.

Weaknesses

• Fluctuating operating and net profits

      Opportunities

• Positive outlook for semiconductors.
• —Increasing mobile phone sales.
• —Growing Indian market.

     Threats

• Increasing raw material prices.
• —Intense competition.
• —Government Regulation.

Reason for Growth

Understanding Tomorrow’s Markets And Consumer

Connecting With Consumer Lifestyles 
Making Smart Choices That Grow Markets

Suggestions

——Company should adopt strict quality checks in order to maintain its quality and also try to improve it constantly.

—The distribution of the product should be timely and also adequate.
—Consumer’s research should be done at fixed intervals and as and when required so as to be in constant touch with the pulse of the masses.

Energy Reduction Activities

Energy Management System Trial Project Certification (KSA4000)
New International Energy Management Standard (ISO 50001)

Clean Energy

The company plans to invest 20 trillion KRW into green growth businesses, such as solar cell, LED, fuel cell, and geothermal power

Paper Management

Samsung Electronics recognizes that sustainable paper use is crucial for climate change mitigation and environmental protection.

——Eco-friendly 'shrink' packaging for washing machines

——Slim & Compact packaging design for LED TV

Social Contribution Programs

Reference:
www.samsung.com